Blūm Terms of Use
Effective Date: March 14, 2026 Last Updated: March 14, 2026
These Terms of Use (“Terms”) are a legal agreement between you and Blum Incorporated (“Blūm,” “we,” “us,” or “our”) that govern your access to and use of the Blūm mobile application, website, and related services (collectively, the “Service”). By creating an account or using the Service, you agree to these Terms. If you do not agree, do not use the Service.
For information about how we collect, use, and share personal data, please see our Privacy Policy, which includes our Consumer Health Data Privacy Policy.
1. Who We Are and How to Contact Us
Blum Incorporated 30 N Gould St, Ste R Sheridan, WY 82801 United States
Email: contact@joinblum.com
For general support, use the in-app help or email us. Legal notices must follow Section 18.
2. Eligibility and Accounts
You must be 18 years or older to use the Service.
You are responsible for any activity that occurs under your account and for maintaining the confidentiality of your login credentials. Provide accurate information and keep it up to date.
We may refuse, suspend, or terminate accounts that violate these Terms or our policies (see Section 16).
3. What Blūm Is (and Is Not)
Blūm is an informational and wellness companion application designed to help people on GLP-1 medications track their injections, habits, side effects, weight, and progress; visualize estimated medication levels based on pharmacokinetic modeling; receive AI-powered notifications and insights; and connect with accountability groups (Pods).
Not a Medical Device
Blūm is not a medical device and is not intended to diagnose, treat, cure, or prevent any medical condition. Blūm is not operated by, affiliated with, or supervised by any healthcare provider, medical practice, or telehealth service. Any content, insights, estimated medication levels, AI-generated responses, or notifications provided through the Service are for informational and personal awareness purposes only and should not be used as a substitute for professional medical advice, diagnosis, or treatment.
Do Not Adjust Medication Based on Blūm
Do not change your medication dose, schedule, or treatment plan based solely on information from the Service, including estimated medication levels, AI chatbot responses, notifications, or any other feature. Always consult a qualified healthcare professional before making any changes to your treatment.
No Telehealth and No Prescriptions
Blūm does not provide medical care, practice medicine, or prescribe medications. Blūm is not a telehealth provider and is not a pharmacy.
Not for Emergencies
Blūm is not intended for emergency use. If you think you may be experiencing a medical emergency, call your local emergency number immediately.
No Guarantees
Any insights, scores, analytics, estimated medication levels, or projections are estimates only. Individual results vary. The Blūm Score and estimated medication levels are computational models based on published pharmacokinetic data and your self-reported inputs. They are not clinical measurements.
4. License and Acceptable Use
We grant you a personal, non-exclusive, non-transferable, revocable license to use the Service for your own non-commercial purposes, subject to these Terms.
You agree not to: (a) reverse engineer, copy, or modify the Service; (b) bypass security measures; (c) upload malware or malicious code; (d) scrape or harvest data except as allowed by app features; (e) post unlawful, harassing, defamatory, or misleading health information; (f) infringe intellectual property or privacy rights; (g) use the Service in violation of law; (h) attempt to derive source code or create derivative works; (i) use the Service to collect or process health data about others without their consent; (j) use the AI chatbot to generate content for commercial redistribution; (k) misrepresent AI-generated content as professional medical advice; (l) use the Feed to solicit, advertise, or promote commercial products or services; (m) stalk, harass, bully, or intimidate other users through the Feed or Pods.
5. User Content, Feedback, and Social Features
User Content
If you post, upload, or share text, images, metrics, logs, notes, photos, or other content (“User Content”), you retain ownership of your User Content.
License to Operate the Service
You grant Blūm a non-exclusive, worldwide, royalty-free, sublicensable license to host, store, reproduce, display, and otherwise process your User Content solely to operate, maintain, secure, troubleshoot, and improve the Service (including generating in-app charts, reports, insights, scores, and AI-powered features you request).
No Marketing Use Without Permission
We will not use your identifiable User Content in external marketing or promotional materials outside the Service without your separate, explicit permission.
Pods
Pods are optional accountability groups. By joining a Pod, you consent to sharing your display name, Blūm Score, and streak with other Pod members as described in the Privacy Policy. You agree to maintain a respectful and supportive environment when interacting with Pod members. We reserve the right to remove users from Pods or disable Pod access for conduct that violates these Terms.
Community Feed
Blūm includes a social community feed (“Feed”) where users can post text, images, and other content visible to other Blūm users. By posting to the Feed, you understand that your content may be visible to all Blūm users (or to a subset of users depending on the Feed’s configuration at the time of posting).
Content standards. You agree that Feed posts will not: (a) contain medical advice, dosing recommendations, or claims that could be interpreted as clinical guidance; (b) promote or sell medications, supplements, or health products; (c) include hateful, harassing, threatening, sexually explicit, or discriminatory content; (d) contain spam, commercial solicitations, or affiliate links; (e) impersonate another person or misrepresent your affiliation; (f) share another person’s personal or health information without their consent; (g) contain content that infringes any third party’s intellectual property or privacy rights; or (h) violate any applicable law.
Moderation. We reserve the right (but are not obligated) to review, remove, or restrict any Feed content at our sole discretion and without prior notice. We may suspend or terminate Feed access for users who repeatedly violate content standards. We are not responsible for monitoring all Feed content and do not endorse any User Content posted to the Feed.
Reporting. If you encounter content that violates these standards, you can report it using the in-app reporting feature or by emailing contact@joinblum.com. We will review reports and take action as we deem appropriate.
No medical reliance. Content posted by other users in the Feed reflects their personal opinions and experiences. It is not medical advice and should not be relied upon for treatment decisions. Blūm is not responsible for the accuracy, safety, or legality of User Content posted to the Feed.
Feedback
You grant Blūm a perpetual, irrevocable license to use ideas, feedback, and suggestions to improve the Service without compensation.
6. AI Features
Blūm uses the Anthropic API to power several features, including the AI chatbot, proactive notifications, food logging analysis, and personalized insights.
AI Limitations
AI-generated content, including chatbot responses, proactive notifications, food logging estimates, and personalized insights, is produced by a third-party language model and may contain inaccuracies, incomplete information, or errors. No content generated by the Service is reviewed, approved, or supervised by a medical professional, licensed clinician, or healthcare provider before being delivered to you. Blūm does not employ or contract with medical professionals to review AI outputs. You should not rely on AI-generated content as a substitute for professional medical advice.
AI Data Handling
When you use AI features, relevant context from your profile (such as your medication type, dose, habits, and health logs) may be sent to the Anthropic API to generate personalized responses. Anthropic does not use your data for model training and does not retain your data after processing. See our Privacy Policy for details.
Your Responsibility
You are solely responsible for any decisions you make based on AI-generated content. Blūm is not liable for actions you take in reliance on AI-generated responses, notifications, or insights.
7. Third-Party Services
We use third-party service providers to operate the Service. These providers act on our instructions and are bound by contracts that limit their use of your data to providing services to us. Third-party services may have their own terms and privacy notices.
Current third-party providers include:
| Category | Purpose |
| AI processing provider (Anthropic) | Chatbot, notifications, insights, and food logging analysis |
| Cloud hosting provider | Hosting and infrastructure |
| Subscription management provider | Subscription and purchase metadata management |
| Crash reporting and error monitoring provider | Crash reporting and app reliability |
| Analytics provider | Product analytics (non-health data only) |
| Attribution provider | Install attribution (non-health data only) |
| Email delivery provider | Transactional and marketing email delivery |
| App distribution and payments (Apple) | App Store distribution, payments, and HealthKit integration |
We name Anthropic and Apple explicitly because of the nature of their role in processing your data. Other providers are described by category. Providers may change over time; we will update these Terms or our Privacy Policy when material changes occur.
Third-party links. We may provide links to third-party services or resources. We do not control and are not responsible for the content, privacy practices, or terms of any third-party service. Your use of third-party services is at your own risk.
App stores and devices. Your app store’s rules (e.g., Apple App Store) may apply to purchases and refunds. You are responsible for device compatibility, connectivity, and any data charges.
8. Apple Health Integration (Optional)
If you choose to connect Apple HealthKit: (a) we only use HealthKit data to provide and improve the features you request; (b) we do not use HealthKit data for advertising, marketing, data sales, or data brokering; (c) we do not disclose HealthKit data to third parties except to process it on our behalf to operate the Service or where required by law; and (d) you can disconnect the integration at any time in the app.
9. Subscriptions and Billing
Some features of the Service are offered on a paid subscription basis.
Pricing and Plans
Subscription pricing, features, and plan details are presented in the app before purchase. We will clearly communicate the price, billing period, and what is included before you are charged.
Auto-Renewal
Subscriptions auto-renew until canceled. You will be charged at the beginning of each renewal period unless you cancel before the renewal date.
Free Trials
If a free trial is offered, it will convert to a paid subscription at the end of the trial period unless you cancel before the trial ends. We will tell you the trial length and how to cancel.
How to Cancel
Cancel through the Apple App Store subscription settings. Cancellations take effect at the end of the current billing period. You will retain access to paid features until the end of the period you have already paid for.
Refunds
Payments are nonrefundable except where required by applicable law or the Apple App Store’s refund policies. EEA/UK consumers may have a 14-day right of withdrawal for digital services; you may waive this right to receive immediate access.
Price Changes
We may change subscription prices prospectively with advance notice as required by law or platform rules. Price changes will not affect your current billing period.
Taxes
Taxes may apply based on your billing location and are your responsibility.
10. Electronic Communications and Marketing
Transactional Messages
You consent to receive service, account, security, and legal messages electronically and agree to the use of electronic records and signatures.
Marketing
We send marketing emails or messages only with your consent (e.g., via a checkbox or in-app setting). You can opt out at any time using the unsubscribe link or in-app settings. Applicable laws (including EU/UK ePrivacy, CAN-SPAM, and CASL) are respected.
11. Data Use (Summary)
We do not sell your personal data. We do not share your data for cross-context behavioral advertising. We do not engage in data brokering. We do not use automated decision-making technology to make decisions that produce legal or similarly significant effects concerning you. We use personal data to operate, secure, and improve the Service and may share it with service providers that process data on our behalf. See our Privacy Policy for full details, including cross-border transfers, data retention, and your rights.
12. Intellectual Property
The Service, including its software, design, visual identity, content, and the Blūm name and logo, is owned by Blum Incorporated or its licensors and is protected by intellectual property laws. Except for the limited license in Section 4, we reserve all rights. You may not use the Blūm name, logo, or branding without our prior written consent.
The Service may include open-source components licensed under their own terms. Those licenses govern your use of such components.
13. Beta Features
We may offer features identified as beta, preview, or experimental. Beta features may be incomplete, may change without notice, or may be withdrawn at any time. Beta features are provided as-is and as-available and may be subject to additional terms.
14. Availability and Changes to the Service
We may modify, suspend, or discontinue the Service or any feature at any time, with or without notice, where lawful. We are not responsible for delays or failures due to events beyond our reasonable control (force majeure), including natural disasters, internet outages, government actions, or third-party service failures.
15. Warranty Disclaimers
To the maximum extent permitted by law, the Service is provided “AS IS” and “AS AVAILABLE,” without warranties of any kind, whether express, implied, or statutory, including implied warranties of merchantability, fitness for a particular purpose, title, and non-infringement.
We do not warrant that the Service will be uninterrupted, error-free, or free of harmful components. We do not guarantee the accuracy, completeness, or usefulness of any content, insights, scores, estimated medication levels, or AI-generated responses.
Some jurisdictions do not allow certain disclaimers, so some of these may not apply to you.
16. Limitation of Liability
To the maximum extent permitted by law, Blūm’s total liability for all claims in the aggregate will not exceed the amounts you paid to Blūm for the Service in the 12 months before the event giving rise to liability (or US$100 if you have not paid Blūm).
To the fullest extent permitted by law, neither party will be liable for indirect, incidental, special, consequential, exemplary, or punitive damages, or for lost profits, revenues, goodwill, or data, arising out of or relating to your use or inability to use the Service.
This limitation does not limit liability that cannot be excluded under applicable law (e.g., certain mandatory consumer rights in the EEA/UK/AU/CA).
17. Suspension and Termination
We may suspend or terminate your access to the Service immediately if: (a) you materially breach these Terms or our policies; (b) we are required to do so by law; or (c) we discontinue the Service.
You may stop using the Service at any time and request account deletion in the app or by emailing contact@joinblum.com. Account deletion is subject to data retention required by law and our Privacy Policy.
Upon termination: (a) the rights and licenses granted to you in these Terms will end; (b) you must cease using the Service and (if necessary) delete it from your device.
Sections that by their nature should survive will survive termination, including Sections 5, 6, 11, 12, and 15 through 21.
18. Region-Specific Dispute Resolution and Governing Law
18.1 United States: Informal Resolution, Arbitration, and Class Action Waiver
(a) Informal resolution first. Before filing a claim, you agree to send a written Notice of Dispute to contact@joinblum.com that includes your name, the email associated with your account, a description of the dispute, and the specific relief sought. We will attempt to resolve the dispute informally within 60 days after we receive your notice. If we cannot, either party may start arbitration as described below.
(b) Binding individual arbitration. You and Blūm agree to arbitrate all disputes that are not resolved informally or in small-claims court. The American Arbitration Association (AAA) will administer the arbitration under its Consumer Arbitration Rules (available at www.adr.org). The seat and venue of arbitration will be Wyoming, and the law of Wyoming (excluding its conflict-of-laws rules) governs, except as otherwise required by law.
(c) Small-claims option. Either party may bring an individual claim in small-claims court in your county of residence or in Sheridan County, Wyoming, if the claim qualifies.
(d) No class actions or representative proceedings. Arbitration is only on an individual basis. You and Blūm waive any right to a jury trial and to participate as a plaintiff or class member in any class, collective, or representative proceeding. The arbitrator may not consolidate more than one person’s claims.
(e) Mass-arbitration protocol. If 25 or more substantially similar demands are filed by or with the same counsel within 90 days: (i) the AAA shall batch the demands into groups of up to 50; (ii) the parties shall conduct bellwether arbitrations of up to 10 cases selected by mutual agreement (or by the AAA); (iii) all other cases will be stayed; (iv) the results of the bellwethers will be used in good-faith mediation to resolve the remaining cases.
(f) Costs and fees. AAA filing, administration, and arbitrator fees shall be governed by the AAA Consumer Rules. Blūm will pay those fees for claims up to US$10,000 unless the arbitrator determines your claims are frivolous or brought for an improper purpose. Each party pays its own attorneys’ fees unless the arbitrator awards fees under applicable law.
(g) Opt-out. You may opt out of this arbitration agreement within 30 days after you first accept these Terms by sending an email to contact@joinblum.com with the subject line “Arbitration Opt-Out” and your account email in the body. Opting out does not affect other provisions of these Terms.
(h) Exceptions. Either party may seek temporary or permanent injunctive relief in court to protect intellectual property or platform security. For such actions, you and Blūm consent to the exclusive jurisdiction of the state and federal courts in Sheridan County, Wyoming.
(i) Enforceability. If the class action waiver in Section 18.1(d) is found unenforceable as to a particular claim, then that claim (and only that claim) must be litigated in court. If any other part of this Section 18.1 is found unenforceable, the remainder will still apply.
18.2 European Economic Area and United Kingdom
If you habitually reside in the EEA or UK, these Terms are governed by the laws of your country of residence, and you may bring legal proceedings in the courts of your country of residence. Nothing in these Terms affects your mandatory consumer rights under EU/UK law. Out-of-court complaint mechanisms available under local law remain available to you.
18.3 Australia
If you habitually reside in Australia, these Terms are governed by the laws of your state or territory, and you may bring legal proceedings in your local courts. Your rights under the Australian Consumer Law (ACL) are not excluded, restricted, or modified by these Terms.
18.4 Canada
If you habitually reside in Canada, these Terms are governed by the laws of your province or territory and the federal laws of Canada applicable therein, and you may bring legal proceedings in your local courts. Where prohibited (including for Quebec consumers), mandatory arbitration and class action waivers do not apply. Your non-waivable consumer rights remain unaffected.
18.5 Time Limit to Bring Claims
To the extent permitted by law, any claim must be filed within one (1) year after it accrues. After that, the claim is permanently barred.
19. Notices
To Blūm. Send legal notices by email to contact@joinblum.com with the subject line “Legal Notice.”
To you. We may provide notices by email, in-app messages, or push notifications.
20. Indemnification
You agree to defend, indemnify, and hold harmless Blum Incorporated and its affiliates, officers, directors, employees, and agents from and against any claims, damages, losses, liabilities, costs, and expenses (including reasonable attorneys’ fees) arising out of or related to: (a) your misuse of the Service; (b) your User Content; (c) your violation of law or these Terms; (d) your interactions with other users, including within Pods and the Feed; or (e) any User Content you post to the Feed.
21. Changes to These Terms
We may update these Terms from time to time. If a change is material, we will provide notice (e.g., in-app or by email) and indicate the effective date at the top. Your continued use after the effective date constitutes acceptance of the updated Terms.
22. Miscellaneous
Assignment. You may not assign or transfer these Terms without our prior written consent. We may assign these Terms to an affiliate or in connection with a merger, acquisition, or asset sale.
Export and sanctions. You must comply with applicable export control and sanctions laws.
No third-party beneficiaries. These Terms create no third-party beneficiary rights, except that Apple may enforce applicable App Store terms as a third-party beneficiary where required by Apple’s guidelines.
Severability. If any provision is held unenforceable, the remaining provisions remain in full force.
Waiver. Failure to enforce any provision is not a waiver of that provision or any other.
Entire agreement. These Terms and any policies referenced (including the Privacy Policy and Consumer Health Data Privacy Policy) are the entire agreement between you and Blūm regarding the Service and supersede prior agreements on the same subject.
23. Contact Us
Questions about these Terms? Email us at: contact@joinblum.com